Branding for Creative Confidence

Creative Confidence empowers the next generation of actors with the skills to navigate professional sets and stages safely and confidently. Specializing in trained intimacy coordination and workshops for youth, Creative Confidence is all about building strong communication, establishing clear boundaries around consent, and ultimately preventing harmful practices in the entertainment industry right from the start.

I designed a punchy identity for Creative Confidence, inspired by the language of enthusiastic consent—a concept that celebrates openness, mutual respect, and unapologetic self-expression.

The brand features vibrant, Gen Z–friendly and queer-forward color palette, assertive type treatment, and a playful tone of voice with toungue-in-cheek references that embrace themes of intimacy and sexuality with humor and honesty. Motion design introduces dynamic elements that echo the brand’s focus on individuality, taking up space and communicating boundaries.

The result is a playful yet purposeful system that empowers young performers to be outspoken, clear, and confidently themselves.