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Prism

Branding

Prism is a Haven Technologies Employee Resource Group for the LGBTQ community and its allies. Like all ERGs at Haven Tech, Prism needed a simple brand – ideally connected to the Haven Tech brand by repurposing some of its visual elements – to rally its members behind and promote upcoming events.

A colorful palette is a staple for queer brands, but I wanted to go a step further and give that color new life. Using the Haven Tech polygon – a shape that's integral to the Haven Tech brand – I created a modular butterfly character lovingly named "Polyfly."

Polyfly is the centerpiece of Prism's logo (which is based on the Progress Pride Flag) and visual identity, and they are forever changing into colors from various pride flags that blend with one another to represent the diverse and intersectional identities of all queer people.

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