Neat or rocks?

Bar Rover

Branding, Art Direction

Bar Rover is an educational tasting experience that explores the history, production, and refinement of spirits. For both collectors and curious drinkers who want to learn more about the spirits they consume – and find new favorites to enjoy – Bar Rover’s certified spirits experts offer unparalelled insight and expertise with every pour.

I designed a new brand and visual identity for Bar Rover to reposition the business in the market, reach new audiences, elevate the client experience, and lay the groundwork for scaling

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